Grecotel Hotels & Resorts proudly celebrates 50 years of excellence as the leading hotel collection in Greece. Rooted in authentic tradition yet inspired by the modern traveller, Grecotel continues its award-winning legacy in Crete – where it all began, it’s birthplace. We are redefining hospitality through visionary resort transformations and immersive all-inclusive experiences — all anchored by Agreco Farm.
Creta Palace
Creta Palace, Grecotel’s Icon reinvented! Already recognised by Condé Nast Readers’ Choice Awards as one of Greece’s top 10 resorts, Creta Palace joins the LUXME® Collection boasting newly renovated guestrooms & public spaces. After an inspiring redesign, guests are invited to enjoy the LUXME® lifestyle, with a wealth of spectacular restaurants and five complimentary à la carte dinners in every seven-night stay, including the award-winning Agreco Farm. Unlimited premium wines, beverages & a full range of LUXME® Luxuries wrapped in heartfelt Cretan hospitality.
Caramel
Caramel is proudly reintroduced as the very first all-inclusive boutique resort of Grecotel. This soulful haven of suites and villas, with an unmatched sense of place, launches with brand-new pool villas and island villa living infused with refined gastronomy. Guests enjoy an all-inclusive dining journey with à la carte dinners, a dine-out at a local restaurant, alongside unlimited beverages, snacks, and artisanal touches. The signature ‘Farmer for a Day’ experience at Agreco Farm adds another layer of authentic connection to Crete, completing Caramel’s unique approach to boutique luxury.
Amirandes
Amirandes, a waterfront Minoan inspired haven set on the water’s edge, welcomes a new era of luxury with the all-inclusive option. Brand-new suites and villas alongside bespoke year-round amenities. Guests enjoy world-class gastronomy across a variety of restaurants — from the art-filled Minotaur Restaurant, surrounded by authentic Picasso ceramics, to the Cretan flavors of Xasteria, celebrating the island’s culinary heritage. The experience is elevated by unlimited premium beverages across all outlets, including poolside and beachfront.
LUXME White
LUXME White, the flagship of the Luxury Made Easy® vision, was the first resort to embody the LUXME® concept — LUX ME White now offers enhanced dining experiences including a LOBSTERIA alongside a rich culinary journey with à la carte dining across exceptional restaurants, complemented by a dine-out evening at the Agreco Farm with unique Cretan degustation menu. With over 150 premium wine labels, High Tea experience, new state-of-the-art fitness facilities, and family programs, every stay is a celebration of effortless, carefree luxury.
Marine Palace & Aqua Park
Marine Palace & Aqua Park brings all-inclusive family holidays to life with the charm of a seaside village in Panormos, blending traditional Cretan warmth with endless fun. Welcomes 2026, the resort introduces newly refreshed rooms and bungalows, a one-of-a-kind Kids Club & Aqua Park, and enhanced fitness and wellness experiences. Themed family accommodations near the Aqua Park and vibrant dining venues ensure a memorable stay for guests of all ages. Guests can savor authentic Mediterranean flavors across multiple restaurants, enjoy unlimited premium beverages, and embrace joy from sunrise to sunset. The Elixir Spa offers wellness and rejuvenation, while a variety of fitness options — including personal training sessions, tennis, Pilates, and yoga — inspire balance and vitality. For the whole family the signature “Farmer for a Day” experience at Agreco Farm connect visitors to the island’s authentic spirit.
Agreco – A Fairytale Crete
Agreco Farm, created by Grecotel’s founder Nikos Daskalantonakis, is a living testament to centuries-old farming traditions, offering guests a genuine connection to Crete’s heritage. Born from the founder’s deep love for the island and his commitment to sustainability and authentic hospitality, every stone and olive tree of the estate preserves the pure balance between man and nature. Without pesticides and chemical use, the farm protects the original seeds that grow on the island: and with that a promise to cherish them for centuries to come. Hotel guests are invited to take part into this world through the unique “Be A Farmer For A Day” program, a joyful, hands-on journey where children connect with nature, pick fresh vegetables, and cook traditional recipes at the Great Cooking School. Designed to celebrate authenticity, the experience blends education and fun, inspiring young explorers to discover sustainability through play, found only at Agreco Farm. For adults and families, Agreco hosts a calendar of celebrations that bring Cretan traditions to life, complemented by farm-to-table dining that transforms hospitality into a true storytelling experience.
Grecotel LUXME®
Grecotel welcomes guests into Greece’s most premium all-inclusive experience — the LUXME® holiday concept, Luxury Made Easy®. Set in unique waterfront locations, each LUXME® resort offers a world of effortless indulgence where everything is included — from gourmet dining and fine wines to fitness activities and entertainment. Guests enjoy à la carte experiences ranging from fine dining to authentic Greek tavernas and vibrant seaside promenades. Designed for both couples and families, LUXME® redefines carefree holidays. Each resort connects deeply with its destination, expressing the beauty of Greece through design, flavor, and atmosphere. Its main ethos is the timeless Grecotel philosophy of genuine filoxenia — heartfelt hospitality that welcomes every guest as family.
In 2026, Grecotel reaffirms Crete as its heart and flagship destination, delivering a bold vision where timeless Greek hospitality meets modern luxury. Through transformative product enhancements, world-class dining and the soul-enriching Agreco Farm, Grecotel invites guests to embrace this new era together.
