Riviera Travel will launch an AI selling tool for agents next month.
The operator said RIVA AI has been developed to make selling ‘easier’ and ‘smarter’, by bringing together training content, marketing materials, and product knowledge into one intuitive, chat-based tool that is available 24/7.
RIVA AI has been developed in collaboration with agents and Riviera says it gives them ‘access to everything agents need to sell smarter, market faster, and support clients with confidence, reducing admin time, giving agents more opportunity to sell and earn’.
RIVA AI is seamlessly embedded into the Riviera Explorer agent platform and can be used to get itinerary details, destination insights, social media content, emails for clients and sales tools.
Riviera Director of Trade & Partnerships UK & Ireland Vicky Billing said: “RIVA AI marks a bold step forward in how we support our trade partners, and represents an industry first.
“We understand that agents are constantly juggling multiple priorities, and RIVA AI is designed to make selling simpler, smarter, and more efficient. It combines the power of Riviera’s dedicated trade team with intuitive technology, giving agents the tools and support they need for success.
“With RIVA AI, Riviera isn’t just embracing innovation, it’s leading it. The assistant brings together training content, marketing materials, and product knowledge into one intuitive, chat-based experience, enabling agents to self-serve with confidence, speed, and an always-on approach to selling.
“Built from direct feedback from our agent committee, RIVA delivers instant, intelligent assistance that empowers agents to sell with confidence. It’s a clear reflection of Riviera’s commitment to leading the way in trade innovation.”
Head of Trade Amanda Docherty added: “RIVA AI is a major leap forward in how we support our trade partners.
“It’s built by agents, made for agents, giving them instant access to Riviera’s knowledge and creativity, whether they’re crafting a social post, replying to a customer email, or handling a tricky objection. Imagine you are struggling for inspiration for your next Facebook post, just ask RIVA AI! And this is just version one; we’ve got big plans for 2026.”
Advantage Commercial Manager Zoe Edwards said: “We’ve been given an early look at RIVA and it’s set to be a real gamechanger, a brilliant tool that will provide fantastic support for our members.”
RIVA AI will go live from from 12 November for UK agents and will launch in Ireland in time for Peaks.
