Jet2holidays has launched a new campaign called ‘Ready for Take Off’ to support independent travel agent partners during Peaks.
The operator is also providing partners with educational resources and competitions, so they can entice customers and drive bookings during the peak booking season.
At the core of the ‘Ready for Take Off’ campaign is a marketing toolkit that has been designed in consultation with senior colleagues and sector experts to give travel agents the tools to boost their marketing knowledge and increase engagement with customers.
It includes practical tips for marketing, such as social media, SEO and email.
Each tip has been tailored to enable agency partners to apply best practices to their own marketing, and attract more customers during Peaks. The dedicated online toolkit can be accessed through the Jet2holidays trade website.
The hub will also challenge common misconceptions through myth busting facts, and throughout peaks, Jet2holidays’ trade team will be visiting partners to deliver ‘Take Off Training’ too – with sessions planned from January through to March.
In addition to this, Jet2holidays will run multiple competitions. The first competition, called Win a Jet2holidays Co-Pilot for a Day, launches today and gives partners the chance to receive support from a member of Jet2holidays’ trade team on payday Fridays throughout Peaks.
As part of the competition, the tour operator’s trade team will be sharing carousels featuring photos of their time as a travel agent and to enter, partners need to follow, like or tag their team in the comments before 18 December for a chance to win.
There will be further announcements made about the remaining competitions over the coming weeks, with key dates being 22 and 24 December 2025 and 3 February 2026.
Director of Travel Agent Relationships Alan Cross said: “We are going further than ever to ensure that our agency partners are doing all they can to boost bookings this Peaks.
“There is lots of demand out there, and we are equipping agency partners to be able to capitalise on every single opportunity by giving them the knowledge and support to attract customers and sell award-winning package holidays to drive business growth.
“Our ‘Ready for Take Off’ campaign has been carefully developed with colleagues and experts right across our business to ensure we are helping independent travel agent to increase sales during this peak booking period. We are always looking at ways to strengthen our relationships with our agency partners, and this campaign is the latest example of our successful Partners2Success strategy in action. So, fasten your seatbelts and get ready for take-off this Peaks!”
