New Mexico is one of those places that captures your imagination the moment you arrive. Nicknamed The Land of Enchantment, it offers a blend of dramatic desert landscapes, rich cultural traditions, and a deep sense of history that makes it unlike anywhere else in the U.S. From ancient pueblos to modern art scenes and legendary roadside attractions, New Mexico has something for every kind of traveller.
The state’s scenery alone is worth the trip. You can hike through the red rock canyons around Abiquiú, explore the blinding white dunes of White Sands National Park, or ski down the snowy slopes near Taos. The landscapes are as diverse as they are breathtaking—towering mountains, vast deserts, and colourful sunsets that seem to stretch forever. For anyone who loves the outdoors, there’s endless adventure waiting here, whether it’s exploring volcanic craters at Valles Caldera, rafting the Rio Grande, or descending into the incredible caverns at Carlsbad National Park.
But New Mexico is much more than its scenery—it’s also a crossroads of cultures. The blend of Native American, Hispanic, and Anglo influences is woven into every part of life here, from architecture to art to food.
You can walk through centuries of history at Acoma Sky City or Taos Pueblo, both among the oldest continuously inhabited communities in North America. In Santa Fe, adobe streets are lined with art galleries, craft markets, and restaurants serving authentic New Mexican dishes, complete with that eternal question: “Red or green?”—referring to which chile sauce you want on your enchiladas.
One of New Mexico’s biggest draws for travellers, though, is Route 66, the “Mother Road” that cuts right through the heart of the state. This legendary highway, which once stretched from Chicago to Los Angeles, passes through Albuquerque, Santa Rosa, Gallup, and Tucumcari—towns where vintage neon signs still glow and classic diners and motels preserve the spirit of mid-century Americana. In Albuquerque, you can cruise Central Avenue to see retro motor lodges, restored gas stations, and murals celebrating the golden age of the open road. Tucumcari’s famous “Get Your Kicks on Route 66” vibe is alive and well, with colourful neon lighting up the night sky.
With the Route 66 Centenary coming up in 2026, New Mexico is gearing up for major celebrations honouring this iconic highway’s 100th anniversary. Expect special events, car shows, festivals, and restoration projects aimed at preserving historic landmarks along the route. It’s the perfect time for your clients to plan a road trip and experience this living piece of Americana while soaking up the landscapes and cultures that make New Mexico so special.
Useful Links
New Mexico’s own travel trade portal
https://www.newmexico.org/industry/work-together/travel-trade/
Dedicated module on Brand USA’s Discovery Program
https://www.thebrandusa.com/usa-discovery-training-program
